Manifesto
03MethodInfluencer MarketingMethod

Creator fit over vanity

How Influence OS chooses creators. A method note — not a campaign CAC.

These pages are heritage and method notes — Tokendon volume, a real Polygon Village partnership, and how we work — until campaign-level metrics are approved for publication. They are not audited client scorecards.

Creator fit over vanity

The context

Follower counts are a weak buying signal. Bot density, audience overlap, and geography get ignored when teams buy vanity reach.

We do not publish a named-client CAC or view count here. Those numbers wait for approved campaign reporting.

How we work

Influence OS scores creators on audience fit, engagement quality, geographic reach, and past performance — and flags weak or inauthentic audiences before budget is committed.

Campaigns run end-to-end: discovery, briefing, contracting, content, and attributed reporting. Creator fees are budgeted separately.

What we can state

Influence OS lists 27,000+ creators in the live directory (August 2026).

The method is fit over followers. We do not invent view totals or CAC reductions as if they were audited outcomes.

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