Top-100 DeFi Protocol Scale
Scaling organic press authority and earned media for a flagship decentralized financial protocol using PR OS.
The challenge
The protocol relied heavily on paid wire submissions with minimal organic journalist pickup.
Core executive commentary was missing from major tier-1 business and crypto publications.
What we did
We ran PR OS signal mapping to identify editor beat rhythms across CoinDesk, Cointelegraph, Bloomberg, and Decrypt.
Our team executed targeted op-ed placement and executive interview bookings without pay-to-play.
The result
340% increase in Tier-1 Share of Voice over 6 months.
Secured 45+ organic editorial features and 18 high-DA backlink placements.