01 / Not a prompt list
Judgment is the skill.
Workflows that compound. Artefacts you can name. The review layer is the job.
Your team is using AI.Learn the system.
Collective
02 / the planning library
Collective
Plan your quarter in an afternoon.
Four maintained directories for marketing teams: events worth the flight, outlets worth the pitch, creator markets worth a brief, and AI workflows your team can run this week. All of it is open — the form is only for the member workspace.
Human taste · machine intelligenceEvents · media · creators · skills
The gap
The tools aren’t the problem
Your team already has the models. ChatGPT in one tab, Claude in another, a generation folder nobody owns. Nothing compounds because nothing is a system. Collective names what to learn, what to ignore, and what to run this week — then keeps the room to operators with a company domain.
02 / Not consulting
You keep the system.
Insights, skills, and a journal you can run this quarter. No decks. No departure.
03 / Not open browse
Access is by application.
Gated so the curriculum stays current. What to learn this quarter — not a dump to wander.
What you’ll build
Each one ends in a named artefact.
- 0190 min to set up, 15 min a week to run
Content Ledger operator
One sheet that answers “what shipped, where, and what did it do” — so the weekly content meeting stops being a status recital.
You get: A living ledger and a standing 15-minute weekly review.
- 022 hours
Signal Read sketcher
Structure your own one-page diagnostic before you pay anyone for a strategy deck — and know what to ask if you do.
You get: A one-page read you can hand to a founder or a board.
- 0345 min to build, 5 min per pitch
PR ethics gate
A go / no-go pass on every pitch and paid-placement offer, so you stop paying for coverage nobody reads.
You get: A screened pitch list and a paid-vs-earned split you can report.
- 0420 min per creator
Creator fit lite
Ten questions to run before creator spend — fit, brand safety, and audience overlap ahead of follower count.
You get: A scored shortlist with a documented reason for each cut.
- 052–3 hours
AEO entity card
Make your company legible to answer engines — so AI assistants describe you the way you would describe yourself.
You get: An entity card plus a monthly check on how AI describes you.
Journal
From the frontline.
Prompting was never the skill. Judgment is.
The first draft is free. The review layer is the job.
You don’t need more AI. You need the layer underneath it.
One workflow, one artefact.
Apply
A community for marketers becoming AI-enabled.
After you apply you get the journal in full, the skills with artefacts, insights and trend notes, case studies, refresh notes, and first look at new skill packs.
- Journal in full — essays, notes, cases
- Skills with named artefacts
- Insights and trend notes
- Case studies from the frontline
- Refresh notes when the layer moves
- First look at new skill packs
Marketing enablement worth keeping.
What to learn, what to ignore, and what to run — for marketers becoming AI-enabled.