Timing is 80% of PR success. Sending a pitch at 4:30 PM on a Friday means instant deletion. Sending at 9:15 AM on a Tuesday when an editor is outlining their weekly beat gets meetings booked.

Beat Signal Analysis

PR OS monitors when target journalists publish, tweet, and engage with news. It identifies optimal pitch windows tailored to each reporter's timezone and editorial calendar.

The Single Value-Add Follow-Up

If a reporter doesn't respond within 4 business days, our SOP sends a single follow-up offering new data or expert quotes—never a generic 'checking in' nudge.