The secret to getting written about by TechCrunch, Bloomberg, or Forbes isn't a bigger budget or a wire distribution service. It's understanding the exact story angle a journalist needs right now.
The 4-Point Media Qualification Protocol
Never pitch a generic email like news@ or info@. We audit beat recency within 30 days, categorize publication tiers, verify direct reporter corporate emails, and identify a specific recent article as a pitch hook.
Angle Engineering over Press Releases
A press release tells people what you did. Angle engineering tells a reporter why their readers will care today. By pairing editorial writing with PR OS pitch timing data, we earn coverage that stays trusted and durable.