You send four fields
Name, work email, your role, and a Telegram or WhatsApp handle to reply on. We read your domain from the email — there is no questionnaire and no analytics access to hand over.
Signal Read
A free one-page read on your marketing.
You give us a work email and a domain. You get back a single page: your primary pillar, five to seven findings, and the system behind each one. It is the read we would do before quoting anyone — written short enough that you will actually use it.
How it runs
Three steps, no discovery call required to start.
A person reads your marketing
We work from what is publicly visible: your site, your search and answer-engine footprint, your earned coverage, your creator and social output. If you want something specific looked at, say so on the handle you gave us.
One page comes back
Written by a person, in batches — not generated the moment you press send. You get an email either way: the read itself, or a straight note that we cannot take it on this cycle.
What is on the page
The same structure every time, so two reads a year are comparable.
The one page
1 page · 5–7 findings- One primary pillar — PR, influence, growth, or AI — and the two you should not be doing this quarter
- 5–7 findings, no more: what is working, what is theatre, what is missing
- The system that would fix each finding, named — not a tactic to try
- One next step you can act on without hiring anyone
Would rather write it yourself? The Signal Read sketcher in the skills directory is the same structure, published in full and free to run.
Who it is for
Marketing leads and founders with a live site, a live budget, and a quarter they have to defend.
You inherited the function
New in the role, or the founder still owns marketing, and you need an outside read on what is actually running before you commit next quarter’s budget.
Marketing lead · founderGood fit
You are about to brief an agency
A read gives you the questions to ask and a baseline to judge the answers against — including ours.
Before an RFPGood fit
Effort is up, results are flat
Plenty shipping across channels and no clear line to commercial outcome. The read names which of it is theatre.
Mid-quarter resetGood fit
Pre-launch, with no site
There is nothing public to read yet. Come back when something is live — or plan the launch straight from the directories.
Nothing to readNot yet
Scope, stated up front
Free means free. It also means bounded — here is exactly where the line sits.
One page, 5–7 findings
The limit is deliberate. A read you can hand to a founder in a meeting beats a 60-page deck nobody opens, and it forces us to say which problem actually matters.
One per domain, every 90 days
A read is a snapshot. Running it again before a quarter has passed tells you nothing you did not already know, so the door reopens after 90 days.
Full audits are paid work
Competitive teardowns, media landscape mapping, creator due diligence and roadmap work are commercial engagements. The free read tells you whether you need one.
Public signals only
We do not ask for analytics logins, ad accounts or CRM exports. If you want those read, that is the paid engagement, not this.
Request a Signal Read
Join with a work email. That opens the member workspace and entitles your domain to one free read. Need a full commercial audit or a scoped engagement instead? Talk to the agency.