Directory · AI skills
Workflows your team can run this week.
Each one names the moment you reach for it, how long it takes, the steps in order, and the artefact you are holding when you finish. The steps on this page are the whole method — read them and run them.
Written for a marketing team of two to ten people, with no new software to buy. Use an AI assistant for the drafting inside a step if it helps; the sequence is what makes the output usable.
01 · Content Ledger operator
One sheet that answers “what shipped, where, and what did it do” — so the weekly content meeting stops being a status recital.
Use when Your team publishes across three or more channels and nobody can say what ran last month without digging.
01List every channel you actually publish to and name one owner each
02Log the last 30 days: asset, channel, date, owner, one result metric
03Tag each row to a pillar so you can see the mix, not just the volume
04Set a weekly 15-minute review: what shipped, what slipped, what next
05Cut or merge any channel that has produced nothing for two cycles
02 · Signal Read sketcher
Structure your own one-page diagnostic before you pay anyone for a strategy deck — and know what to ask if you do.
Use when You are about to brief an agency, or you inherited a marketing function and need a read on it fast.
01Write the one commercial outcome marketing is accountable for this quarter
02Name your primary pillar — PR, influence, growth, or AI — and the two you are not doing
03List 5–7 findings only: what is working, what is theatre, what is missing
04For each finding, name the system that would fix it, not the tactic
05Pick one system to build next quarter and write what you would stop to fund it
03 · PR ethics gate
A go / no-go pass on every pitch and paid-placement offer, so you stop paying for coverage nobody reads.
Use when An outlet quotes you a fee for “editorial”, or your pitch list has grown faster than your story.
01Separate the list into earned, sponsored, and syndicated — never mix them in one report
02For each target, write the reader and why this story matters to them
03Kill any pitch you cannot tie to a named beat or recent article
04Flag paid placements as paid in your own reporting, always
05Log the outcome per outlet so next quarter's list is evidence-based
04 · Creator fit lite
Ten questions to run before creator spend — fit, brand safety, and audience overlap ahead of follower count.
Use when You have a shortlist from an agency or a platform and no independent way to judge it.
01Define the audience you are buying — market, language, buying stage
02Check the last 20 posts for category fit, not just aesthetic fit
03Read comments for audience location and language, not sentiment
04Score brand safety: past controversies, competing brand deals, disclosure habits
05Rank on fit score and only then look at reach and price
05 · AEO entity card
Make your company legible to answer engines — so AI assistants describe you the way you would describe yourself.
Use when You ask an AI assistant about your company and the answer is wrong, vague, or your competitor.
01Write the one-sentence definition of what your company is and who it serves
02Put that same definition, verbatim, on the homepage, about page, and structured data
03List the five questions buyers ask and answer each in a directly quotable paragraph
04Fix name, category, and location consistency across every profile you control
05Re-ask the assistants monthly and log what changed
What these are not
Five procedures, not a marketing operating system. They will not connect to your CRM, run themselves, or replace a strategist. What they do is give a small team a repeatable sequence and something concrete at the end of it.
New skills as they ship
Everything on this page is open and stays open. A work email adds the member workspace: sector filters across all four directories, refresh notes when a row changes, first look at new skill packs, and a one-page Signal Read on your own domain.